Our goal
“Our ultimate goal is to boost our clients' success by crafting brand experiences that captivate, inspire, and connect with their ideal customers.”
Mission
At The Branding Boost, our mission is to empower entrepreneurs and businesses to transform their inspirations into reality. Through the tools of branding, design and marketing, we make visionary businesses and innovative entrepreneurs visible, helping them showcase their missions and amplify their impact.
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But our mission goes beyond business. We believe in creating equal opportunities for everyone to live life on their own terms, in safety. That’s why we donate 1% of our yearly profit to UN Women, an organisation dedicated to gender equality and empowering women and girls worldwide.
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“The core motivation behind my work is to create freedom, not only for myself but also for others. By crafting powerful brand experiences and effective marketing strategies, I aim to provide individuals and businesses with the visibility and freedom to express their unique visions. To connect with the audience they aim to help and achieve their goals.
I am driven by the belief that when individuals have the freedom to pursue their passions and make a positive impact, it contributes to a better and more beautiful world for all.”
- MERLIJN GROENEN
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Branding
Brand strategy | Logo design | Brand identity design | Graphic design | Packaging
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We design logos and corporate identities that are professional yet original. We help you effectively distinguish your organization from competitors and appeal to your ideal customers.
At The Branding Boost, we understand that a strong brand is built on the foundation of a solid strategy. That's why we take your goals and target audience as our starting point. If desired, we can also support with formulating your core values and analyzing the market and competitors in your field, before we start creating captivating design.
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Web design
Web design | Web development | Copy writing | Search engine optimisation (SEO)
We create visually appealing and user-friendly websites that reflect the essence of a brand and provide an engaging online experience for visitors.
We believe that a site should not only be aesthetically pleasing but also function commercially. Our responsive websites communicate with your ideal customer and boost sales. With SEO we optimize your site for search engines so that you can be found by customers on Google.
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Online Marketing
Online marketing strategy | Communication strategy | Content creation | Social media management | Social media advertising | Search engine advertising (SEA)
In today's digital landscape, establishing a strong online presence is more crucial than ever before. We understand that many entrepreneurs recognize the potential of social media for their businesses but struggle with where to begin or what to share.
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At The Branding Boost, we provide expert support in online marketing and social media. Our team excels at identifying the most effective online marketing strategy tailored to your specific goals, whether it's enhancing brand awareness or attracting a larger customer base. Through our services, including online marketing and social media strategy, content creation, search engine advertising (SEA) and advertising campaigns on platforms like Facebook, Instagram, and LinkedIn, we help businesses reach their target audience and enable a genuine connection.
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HOW WE WORK
As a boutique marketing and design agency, we prioritize offering tailored advice, a personal approach, and practical support. Merlijn is your dedicated point of contact, providing expert guidance and taking necessary actions. If required, she collaborates with a team of freelance specialists to execute your project with utmost care.
From the moment we engage, we fully immerse ourselves in understanding your unique needs and goals. We listen attentively, read between the lines, and deliver results that align with your vision.
Throughout the process, we maintain open lines of communication, keeping you engaged and ensuring that your brand's essence shines through in every aspect of our work. Our collaborative approach focuses on seeking opportunities, providing seamless solutions, and driving growth for your business. With The Branding Boost, you can expect tangible results, unparalleled inspiration, and a seamless journey that propels your brand forward.
Team
The Branding Boost is founded and led by Merlijn Groenen. Depending on the project, she works independently or together with a trusted team of freelance specialists, each bringing their unique skills and expertise.
Founder
Merlijn Groenen
Merlijn combines strategy, aesthetics and a strong intuition to bring brands to life. With over ten years of experience in branding, design and marketing, she works across industries ranging from healthcare and law to tech and art.
Her background includes academic studies at VU University Amsterdam and the Sorbonne in Paris, as well as the Executive Programme ‘Mastering Digital Marketing’ at London Business School.
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Clients describe her as fast-thinking, creative, and commercially savvy. A trusted partner who brings structure, clarity, and inspiration to every project.
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"I asked The Branding Boost to freshen up my logo and create an extended, sophisticated and flexible colour palette. And they delivered! I'm excited to apply and experiment with these new colours. This visual branding represents me and my business and speaks to the audience I want to reach. It's fresh, clean, calm, mature and sophisticated.
Over the last year, The Branding Boost has also helped me with social media strategy and the design of my webshop."
Anna Posthumus Meyjes
Founder of legal design agency Aclara Legal Design
